A tagline or slogan is a short statement intended to convey your brand in just a few words. A tagline can help new visitors to your site understand quickly what your business is about. A great tagline will also be memorable enough that visitors remember it later - giving your business lasting staying power.

Do you recognize these taglines and slogans?

• Nike: Just do it.
• Capital One: What's in your wallet?
• Maxwell House: Good to the last drop.

Your tagline doesn't have to compete with the giants of advertising to be effective--it should simply describe your business and work well with your business or site name. We recommend displaying your tagline just beneath your title on every page of your site. Add it to your business cards, email signature, and anywhere else your business name appears.

It can be challenging to create a tagline for your business, but these tips may help:

• Your tagline should be memorable!
• Don't use generic words, clichés, or words that may be hard to read or pronounce.
• Your tagline should reflect your personality. If your business is fun, your tagline should be too, but avoid cutesy or overly punny slogans, which could be interpreted as unprofessional or snide.
• Keep it simple. Tongue twisters and long slogans won't be remembered.
• Run it by your friends and family. Do they think the tagline reflects your business?