We suggest using Facebook Like buttons to promote your website, whether you have a business presence on Facebook or not. These buttons make it easy for your visitors to alert their Facebook circle to an exciting find on your website, from a new product or service to an interesting news article or video.

Word-of-mouth advertising is a great way to drive traffic to your website, and it's free.

How it works: When your visitor clicks a Like button on your page, a note is posted to their Facebook profile with a link back to your website without leaving your site. Your readers can also learn which of your items are most popular by reviewing how many "Likes" an item has received.